This 12-week course is crafted to answer the need of small and medium sized business who have been left with hands in their hair since the deprecation of Universal Analytics.
What’s in it?:
- The basics of GA4: Understand the key concepts and terminology of GA4 to confidently navigate the platform.
- Setting up and managing your GA4 account: Establish a good foundation for tracking and analyzing your website traffic.
- Creating custom reports and dashboards: Tailor your reporting to your specific business goals and gain deeper insights into user behavior.
- Understanding user behavior: Uncover patterns and trends in user interactions to make informed marketing decisions.
